AI Since
2012
Machine learning and automation were in the mix before the current AI rush.
Marketing Specialist. SEO Specialist. PPC Specialist.
Baltimore based / USA focused / Since 1998
Need marketingthat feels likean unfair advantage?
28 years of execution across SEO, PPC, landing pages, websites, print, and AI-enabled workflows. The difference is not just range. It is being able to direct the whole system so the work looks sharper, loads faster, and attracts better customers.
USA focusedNo long contracts5k+ websites$15M+ ad spend managedAI since 2012Baltimore based
28
Years in marketing
5k+
Websites built
$15M+
Ad budget managed
5k+
Printed assets produced
First Product
2017
Practical product thinking, not just trend language layered on top of old agency habits.
What you get
One senior operator across strategy, pages, traffic, and technical polish.
Operator-led strategySEO that compoundsPPC without budget wasteLanding pages that closeWebsites built to convertAI workflows with adult supervisionOperator-led strategySEO that compoundsPPC without budget wasteLanding pages that closeWebsites built to convertAI workflows with adult supervision
Why Clients Hire Me
The operating model is the differentiator.
This is for companies that want sharper work, less friction, and a real point of view from the first click to the final conversion path.
Not Another Agency Layer
You are not buying a process deck. You are buying judgment, execution, and a site that feels more expensive than what the market is used to.
01
One point of contact
Strategy, design, development, analytics, and campaign execution stay in one hands-on workflow.
02
No pushy sales calls
The work starts with clarity, not a pressure sequence. Results and fit do the talking.
03
No long contracts
The relationship should stay because the work is winning, not because you are trapped.
04
Built in the U.S.A.
Baltimore-based, nationally focused, and shaped by years working in Los Angeles and New York City.
Signature Advantage
The creative side still matters. The technical side still matters. The conversion side still matters. The win is knowing how to make them feel like one authored experience.
Selected Work
Recent websites with very different visual languages and the same demand for performance.
This is where the range shows up: industrial, AI, home services, lifestyle, and local business categories with very different trust signals.
Dog Concierge
Luxury dog care website blending white-glove service with an AI-forward offer
A premium dog walking and in-home care site with a softer luxury palette, sharper service packaging, and an AI concierge angle that feels modern without losing trust.
Wedding Venue Leads
Lead-generation site for wedding venues built around paid traffic and audit conversion
A category-specific demand-generation website designed to convert venue owners with a focused audit offer, clear niche expertise, and paid-media credibility.
Baltimore Ink
Tattoo and piercing studio site with louder visual attitude and local booking intent
A high-personality studio website that leans into bold color, artist culture, and downtown Baltimore energy while still supporting trust and quote-generation behavior.
Apex Blue
AI development and marketing agency website
A modern AI agency site that blends authority, educational content, productized offers, and a more expansive service architecture.
Services
Specialist services built to move real pipeline, not just traffic charts.
SEO, PPC, landing pages, websites, AI strategy, and higher-level marketing leadership all sit inside one conversion-minded system.
SEMrush
Adobe Creative Cloud
Looker Studio
WordPressFlagship Offer
Marketing specialist for companies that want one sharp operator instead of layers of agency overhead
This is the full-stack engagement for companies that want strategy, creative direction, campaign planning, landing pages, and performance review tied together in one revenue-minded system.
Organic Growth
SEO specialist for businesses that need rankings, authority, and real buying intent
SEO here is built for qualified traffic, durable visibility, and technical trust, not vanity graphs or recycled blog posts.
Paid Acquisition
PPC specialist for brands that care about lead quality, ROAS, and real business outcomes
Paid traffic should be measured in booked calls, sold jobs, tours, consultations, and revenue, not empty click volume.
Design
Web design that makes a company feel credible before the sales call even starts
The design work is built to carry authority, clarity, and personality so people remember the brand and understand what to do next.
Development
Website development built for speed, flexibility, and strong technical SEO fundamentals
A good marketing site should load fast, scale cleanly, and give campaigns a stable technical base instead of creating constant drag.
Conversion
Landing page design for paid traffic, offers, and high-intent conversion moments
Landing pages should remove friction, prove relevance fast, and guide the visitor to one strong next step.
Career Arc
Built by someone who has been adapting with the market for nearly three decades.
The edge is not just experience. It is knowing how to pull together creative instinct, direct response, technical SEO, paid media, and AI without losing clarity.
“He helped our agency reduce client cost per lead to its lowest in our history.”
Lowest CPA
Agency client testimonial
“Matt has helped grow my career by exploding my presence on social media.”
Audience growth
Chef Jeff testimonial
“We booked a $5,000 corporate event with our first $90 spent.”
Fast ROAS
VR Cinema NYC testimonial
1998
Started building and selling through the web
The foundation started with early web production, direct response thinking, and a constant obsession with what actually moves people to act.
Los Angeles
Entertainment-industry instincts
Living in LA sharpened the creative side: attention, image, pacing, and how to make an offer feel worth stopping for.
New York City
Agency-grade execution
New York refined the operational side: deadlines, accountability, campaign rigor, and building for competitive markets.
2012
Machine learning enters the toolkit
Started using machine learning long before the current AI wave so automation, modeling, and experimentation became part of the process early.
2017
First AI product launched
Moved from experimentation into product execution, building AI-driven tools that informed growth systems and lead generation.
Now
Baltimore base, national reach
The work now brings together 28 years of marketing, 5k+ sites, 5k+ printed materials, and campaigns managed across the United States.
Industries
Markets I know how to enter without guessing.
Different categories buy differently. These industry pages show how the message, page structure, and traffic strategy change with the buyer.
Legal
Marketing for law firms that need qualified consultations, not random clicks
Law firms compete in expensive search environments, which means message discipline, trust-building, and intent targeting have to work together.
Trades
Marketing for home improvement companies that need steady leads and stronger close rates
Roofing, siding, windows, flooring, and remodeling campaigns win when service pages, local SEO, ads, and trust signals all reinforce the same story.
Finance
Marketing for accountants and tax professionals that need demand beyond the busy season
Accounting firms often need better offer packaging and year-round visibility so they do not rely on seasonal spikes alone.
Hospitality
Marketing for restaurants that need reservation demand, private events, and stronger local visibility
Restaurant marketing has to respect the pace of hospitality while still creating measurable growth opportunities beyond simple social posting.
Healthcare
Marketing for medical practices that need trust, visibility, and better patient acquisition
Medical marketing needs a serious tone, clean technical structure, and a conversion path that respects both urgency and trust.
Property
Marketing for real estate professionals who need seller trust, buyer attention, and consistent local relevance
Real estate competition is noisy, which makes positioning, personal brand clarity, and local page strategy especially important.
Resources
Smart reads for business owners who want sharper decisions before they spend more.
Use these resources to pressure-test what good SEO, paid traffic, landing pages, local search, and AI-enabled workflows should actually look like.
Resource
Growth Audit Checklist
A no-fluff checklist for evaluating whether a website, offer, and traffic strategy are actually ready to scale.
Resource
SEO Playbook 2026
A practical SEO playbook for modern service brands that need structure, authority, and conversion clarity together.
Resource
PPC Budget Framework
A framework for deciding what to spend, where to spend it, and how to know whether the budget is actually buying the right kind of demand.
Resource
Local SEO Blueprint
A blueprint for local service brands that need stronger visibility across map results, service-area pages, and nearby trust signals.
FAQ
A few straight answers
The promise here is direct, so the answers should be too.
What makes Your Marketing Pro different from a traditional agency?
You work directly with the strategist and builder. The same person shaping the plan also writes the copy, directs the pages, tunes the campaigns, and reviews the numbers.
Do you only work with Baltimore companies?
No. Baltimore is home base, but the focus is the United States. The site and service structure are designed for national work with strong local execution where needed.
Can you handle both the website and the traffic?
Yes. That is one of the biggest advantages here. Website strategy, landing pages, SEO, PPC, creative, and conversion tracking are designed as one system.
Do you work with AI or just talk about it?
Both. Machine learning has been part of the toolkit since 2012 and the first AI product launched in 2017. The current approach combines practical AI workflows with proven direct-response marketing.
Direct Contact
Start with a direct conversation
Tell me what kind of growth you want next and what has not been working.